Issuing coupons and promotion codes

Issuing promotion codes lets you offer discounted tickets to specific participants.

Steps to issue

1. Create a promotion code from the ticket settings in the event management screen.
2. Set the discount (amount or percentage), usage limit, and expiry date.
3. Distribute the code to the intended recipients.

Use cases

• Invitation discounts — for speakers and partner companies
• Community discounts — member-only pricing for your community
• Limited-time campaigns — codes with expiry dates to drive registrations

Operational notes

• If a code spreads unexpectedly, the discount applies more widely than intended. Always set a usage limit.
• Recording which codes went to whom helps with measuring impact and spotting misuse.